Low Country Gold

I'm on a BBQ competition team and every now and than I get to do some design work for it. Recently we decided to custom label a sauce and I designed the label. Projects like this are great, as I love both design and BBQ and can do my own thing. Ultimately the owner of the team has sign off so I do have to make sure my design fits his vision.

Once we decided to label a sauce we had to come up with a name. We had chosen a mustard style sauce that fit well with the low country style of the Carolinas BBQ. We suggested names to each other as we brain stormed some were decent, Carolina Gold, some not so much, Butt Juice. We finally settled on Catchafire for Q Low Country Gold.

The name sounded good and I figured the hard part was done. I was wrong.

As I approached this design I wanted it to be specific for the product but generic enough to use the design with other possible BBQ sauces, rubs and hot sauces. I also wanted the design to stand out among other sauces. Many sauces have a similar look to the label design so they don't differentiate themselves when sitting on a shelf. Buyers shop with their eyes first.

So I turned to my sketch book. I find I have better results if I work in analog before I go digital for this type of work. I also find I am working through various designs in my head too. During this project I had a brilliant idea for the label when I woke one morning. I sketched it out and then created on the computer. It didn't translate well for the look I wanted.

After a couple more days of sketching and letting the ideas percolate, it hit me. I did rough sketch of my idea so I wouldn't forget it and when I had time later I created it in the computer. At first it wasn't working for me but after looking at it and tweaking it here and there it started to coleus into what my vision was.

You may purchase a bottle of it over at the Catchafire for Q web site

Valentine's Day Card

This year for Valentine's Day I created a card for my wonderful wife. I didn't like any of the cards I saw for sale so I decided to make one. I did a couple doodles and thought, "Oh that would make a cool heart."

I scanned the image into the computer, took it into Illustrator and created a vector line drawing. I then duplicated the one side and flipped it over to make the other half of the heart. It didn't quite fit like I wanted it to so I tweaked the lines until I liked it. I then duplicated it a couple times and created a blue "doily". I duplicated the blue "doily" and made it pink and rotated it 45 degrees. I used one of the sketch brushes on the main heart and turned it a deep red. I then brought the image into InDesign and wrote the inside (No, I'm not going to tell you what it said). I printed it on one of Neenah Papers classic crest, white, linen finish papers. The final product was a hit.

Lion E-vite

Last year the company I work for full time did an event in Animal Kingdom in Disney World. One of my jobs was to create an e-vite for it to be sent to the clients.

After discussing with our event planner what they were going to be doing we decided to feature an African theme. After all they were going to see a presentation of the Lion King.

The central icon for the Animal Kingdom is the Tree of Life, so I knew I would have to have the baobab tree on the invite along with a lion. After thinking about it and playing around with different ideas I decided to go with an African sunset, the animals gathering at the tree and the lion watching over it all. Below is the illustration I created in Adobe Illustrator as my base image.

Using this image I modified it for a flash invite, a card with a gift (the long image below) and reminder card (which had text to inform the clients about the event). Each one worked well by itself but stayed consistent to remind the clients of who sent it and what the event was.

To iPad or not to iPad?

Ok, I’ll admit it. I have been excited about the possibilities of a tablet like personal computer since the Newton first appeared. You remember the Newton, don’t you? (top picture) It was Apples first attempt at a PDA. Despite it’s shortcomings it was the first of many. I actually still have one, but it doesn’t work anymore.

I have been dreaming about having a tablet type device that I could draw on digitally, keep track of my calendar, watch and listen to media and a myriad of other things. My idea for a device was about the size of a clipboard that could be used to showcase ideas, create on the fly and even play games.

Well, in January, Apple announced my dream machine, the iPad. When the iPhone and iPod Touch came out I told a friend, “This is a test product for a tablet device.” Was it a test? probably not but it opened up the possibilities to one.

I have heard and read much of what the iPad can’t do, but as an eternal optimist I am looking forward to what it can and will be able to-do. When I got my iPod Touch the app store was only a rumor but I knew when it came out it would change the way these devices worked. I have the same feeling with the iPad. When OS 4 arrives for it in the fall it will make it that much better.

Will it replace my laptop or iPod Touch? No. It will supplement them. There are things I would love to do on a device between t

he two. But the iPod Touch will remain my pocket portable device, My laptop will be my work device and the iPad it will be my everything else device.

I don’t yet have the iPad but plan to get a 3g one. I am looking forward to seeing what it can really do. Using it as a sketch pad, PDF reader, book reader, movie watcher, music player and so much more.

Once I get my iPad I will let you all know if it meets my expectations or not. So yes I will iPad.

Here are a couple great places to get more info on the iPad:

iPad Watcher

iLounge

and of course Apple's site

Visual Journaling

I was cleaning around my house the other day and came across old sketch books. I find it fascinating to look back through them. Some go all the way back to high school. As a designer sketching is an important way to get ideas down and to work through design problems.

Comic idea from 1993

As I flipped through them I realized I knew exactly where I was and what was going on when I did each sketch. Whether it was an idea for a project, a class in college or a trip. Going analog is a good way to start any design project. It helps to get multiple ideas down in a rough stage and lets you keep a record of those ideas for future use.

Christmas 1995 "cat watching fish"

Thinking about this I dug out some of my college notes and high school notes. Looking back through these I have doodles and sketches on the margins. These doodles helped me to remember what the teacher was talking about in the classes. Being a visual person many of my notes contained doodles of what the teacher was talking about. When test time came I could never remember the words on the page but I could remember the doodles and those would help me answer the questions.

Pizza de Campo, Sienna, Tuscany 1996 "Lovers on the plaza"

Most people keep written journals about their lives or events. I find I keep a visual one. The only problem with it is in the future my kids will have no idea what each drawing was about.

2006 Gibbs Design logo sketches