Monday, September 21, 2009

A Business to Keep Your Business Safe

I was approached by a small start up company to create some business cards for them. After meeting and talking with the owner it was apparent that they also needed a logo to help brand their web site, business cards and other materials. The company helps other businesses recover from disasters, back up their files and make sure there is a plan in place so a company can keep working even in an emergency.

We talked about various images for logos and settled on an abstract safe tumbler.

We also talked about what colors to use to represent her company. We went with a deep, rich burgundy and a dark blue for the main colors. For secondary colors we went with lighter more pastel colors that contrast and play off the other colors. The burgundy represents strength, leadership and respect. All good things for a business continuity consultant. The blue plays a counterpoint to the red and represents harmony, trust and confidence.

After deciding on these things I came up with a design for the business cards. I had a couple designs. The one I preferred didn’t have any of the bullet points on it, but the client felt it important to keep those on the card so people would understand the business quickly.

Over all I was pleased with the final result and look forward to working on similar projects.

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