Tuesday, April 13, 2010

Lion E-vite

Last year the company I work for full time did an event in Animal Kingdom in Disney World. One of my jobs was to create an e-vite for it to be sent to the clients.

After discussing with our event planner what they were going to be doing we decided to feature an African theme. After all they were going to see a presentation of the Lion King.

The central icon for the Animal Kingdom is the Tree of Life, so I knew I would have to have the baobab tree on the invite along with a lion. After thinking about it and playing around with different ideas I decided to go with an African sunset, the animals gathering at the tree and the lion watching over it all. Below is the illustration I created in Adobe Illustrator as my base image.

Using this image I modified it for a flash invite, a card with a gift (the long image below) and reminder card (which had text to inform the clients about the event). Each one worked well by itself but stayed consistent to remind the clients of who sent it and what the event was.

No comments: