AIMCAL Banner

Client:
AIMCAL

Objective:
Create a banner to be used at trade shows.

AIMCAL serves as the global forum for the flexible metallizing, coating and laminating industry by providing resources, services and information. AIMCAL collects and distributes information to increase industry knowledge, while fostering an environment that builds relationships and a spirit of cooperation between member companies worldwide (from AIMCAL.org)

Challenge:
The turn around on this was very quick as they needed to get the art work to the printer within 3 days. The banner size was 35x84. AIMCAL wanted to incorporate their logo, a specific tagline and highlight what they do for the converting industry all while being able to grab people’s attention.

Solution:
Being AIMCAL is an international organization I played off that with the “reel” globe at the top and had it unwinding down the length of the banner to draw people’s eyes down to read the highlights. The client was pleased with the final results.