Monster Brew

After creating Frankenstein, the shrunken head and the devil image for MonsterMonday, I was wondering what they could be used for. I showed the shrunken head image to a friend and the made a comment about “creative juices.” That got me thinking about different names for it and I came up with Voodoo Juice. “Hmm ,” I thought, “that would make a cool beverage label sitting on a shelf in a store.” I played around with it and came up with the Voodoo Juice label and then the light went on. Why not do Monster Brew’s labels and see what they look like? So I took the three I had done and added a pirate themed one and “BAM!”



After creating the labels I wanted to see what they would look like on bottles. I found an image of a suitable bottle and went into Photoshop and placed the labels on the bottles. I then clipped the bottles out and placed them all together.I had the beverage bottles but they needed a neck label to show the company. After tossing around some ideas I came up with Monster Brew. Each of the labels had the silhouette of a skull and cross bones behind it so I had to use that as the logo. I played around in Illustrator and created the logo.



I turned again to Photoshop and added the labels to the necks to produce the finished look.



I love it when one idea feeds another. As you can see the creative process is sometimes WHAM! and you have it other times it is slow and takes time. In this case each idea created the next and I have a final creation that I like. There are two more brews I want to add to finalize the six pack, so watch for them.

Work for Free?

A friend posted this on the HOW Design Forum. It gets to the heart of the matter that many artists, designers and illustrators face when looking for work. The original below was first posted on Craig's List.

Every day, there are more and more CL posts seeking "artists" for everything from auto graphics to comic books to corporate logo designs. More people are finding themselves in need of some form of illustrative service.

But what they're NOT doing, unfortunately, is realizing how rare someone with these particular talents can be.

To those who are "seeking artists", let me ask you; How many people do you know, personally, with the talent and skill to perform the services you need? A dozen? Five? One? ...none?

More than likely, you don't know any. Otherwise, you wouldn't be posting on craigslist to find them.

And this is not really a surprise.

In this country, there are almost twice as many neurosurgeons as there are professional illustrators. There are eleven times as many certified mechanics. There are SEVENTY times as many people in the IT field.

So, given that they are less rare, and therefore less in demand, would it make sense to ask your mechanic to work on your car for free? Would you look him in the eye, with a straight face, and tell him that his compensation would be the ability to have his work shown to others as you drive down the street?

Would you offer a neurosurgeon the "opportunity" to add your name to his resume as payment for removing that pesky tumor? (Maybe you could offer him "a few bucks" for "materials". What a deal!)

Would you be able to seriously even CONSIDER offering your web hosting service the chance to have people see their work, by viewing your website, as their payment for hosting you?

If you answered "yes" to ANY of the above, you're obviously insane. If you answered "no", then kudos to you for living in the real world.

But then tell me... why would you think it is okay to live out the same, delusional, ridiculous fantasy when seeking someone whose abilities are even less in supply than these folks?

Graphic artists, illustrators, painters, etc., are skilled tradesmen. As such, to consider them as, or deal with them as, anything less than professionals fully deserving of your respect is both insulting and a bad reflection on you as a sane, reasonable person. In short, it makes you look like a twit.

A few things you need to know;

1. It is not a "great opportunity" for an artist to have his work seen on your car/'zine/website/bedroom wall, etc. It IS a "great opportunity" for YOU to have their work there.

2. It is not clever to seek a "student" or "beginner" in an attempt to get work for free. It's ignorant and insulting. They may be "students", but that does not mean they don't deserve to be paid for their hard work. You were a "student" once, too. Would you have taken that job at McDonalds with no pay, because you were learning essential job skills for the real world? Yes, your proposition it JUST as stupid.

3. The chance to have their name on something that is going to be seen by other people, whether it's one or one million, is NOT a valid enticement. Neither is the right to add that work to their "portfolio". They get to do those things ANYWAY, after being paid as they should. It's not compensation. It's their right, and it's a given.

4. Stop thinking that you're giving them some great chance to work. Once they skip over your silly ad, as they should, the next ad is usually for someone who lives in the real world, and as such, will pay them. There are far more jobs needing these skills than there are people who possess these skills.

5. Students DO need "experience". But they do NOT need to get it by giving their work away. In fact, this does not even offer them the experience they need. Anyone who will not/can not pay them is obviously the type of person or business they should be ashamed to have on their resume anyway. Do you think professional contractors list the "experience" they got while nailing down a loose step at their grandmother's house when they were seventeen?

If you your company or gig was worth listing as desired experience, it would be able to pay for the services it received. The only experience they will get doing free work for you is a lesson learned in what kinds of scrubs they should not lower themselves to deal with.

6. (This one is FOR the artists out there, please pay attention.) Some will ask you to "submit work for consideration". They may even be posing as some sort of "contest". These are almost always scams. They will take the work submitted by many artists seeking to win the "contest", or be "chosen" for the gig, and find what they like most. They will then usually have someone who works for them, or someone who works incredibly cheap because they have no originality or talent of their own, reproduce that same work, or even just make slight modifications to it, and claim it as their own. You will NOT be paid, you will NOT win the contest. The only people who win, here, are the underhanded folks who run these ads. This is speculative, or "spec", work. It's risky at best, and a complete scam at worst. I urge you to avoid it, completely. For more information on this subject, please visit www.no-spec.com.

So to artists/designers/illustra

tors looking for work, do everyone a favor, ESPECIALLY yourselves, and avoid people who do not intend to pay you. Whether they are "spec" gigs, or just some guy who wants a free mural on his living room walls. They need you. You do NOT need them.

And for those who are looking for someone to do work for free... please wake up and join the real world. The only thing you're accomplishing is to insult those with the skills you need. Get a clue.

Dave D'Esposito
President
ArtMonkey Studios, Inc.